 
Cleaner & Greener®program
goals
Cleaner and Greener® is a program of Leonardo Academy, a 501(c)(3) environmental nonprofit
organization. Leonardo Academy uses an
interdisciplinary approacha thorough understanding of policy, economics, and
scientific and technical issuesto improve the environment through education,
analysis, consumer programs and the development of innovative approaches to public policy
implementation.
Leonardo Academy works to harness both competitive market
and public policy mechanisms as engines for environmental improvement and increased energy
efficiency and renewable energy. Leonardo Academy reports
reductions in emissions, and promotes the development of markets for the emission
reductions that result from energy efficiency, renewable energy, and other emission
reduction actions.
Leonardo Academys Cleaner and Greener® Program is designed to help move market-based energy efficiency and renewable
energy into its appropriate roleat the center of environmental improvement and emission reduction
strategies.
The Cleaner & Greener® Program has four main objectives:
1. To provide recognition for businesses and
organizations that reduce emissions by implementing energy efficiency and renewable energy
projects.
To accomplish this, we have implemented the Cleaner and
Greener®Certification Program. The Certified Cleaner and
Greener® Seal allows businesses,
organizations, schools, hospitals, and other facilities to communicate their environmental
achievements to the public, and provides consumers with a way to identify these
environmentally-responsible companies.
2. To demonstrate that people want the low cost
emission reductions provided by energy efficiency and renewable energy.
Cleaner and Greener makes it easy to reward energy efficiency and renewable energy and buy
and retire emission reduction credits to offset the emissions caused by energy
use.
3. To open up environmental regulations to include
emission reductions from energy efficiency and renewable energy.
Cleaner and Greener is working to have energy efficiency and renewable energy recognized
by environmental regulations as a way to achieve emission reductions. (Most
environmental regulation excludes these important sources of emissions reduction.)
Environmental regulations should be structured so all energy efficiency and renewable
energy projects can receive the economic value of their emission reductions in the
marketplace. See the Cleaner and Greener Principles
for Pollution Reduction for more information.
4. To demonstrate that low cost emission reductions
are available from energy efficiency and renewable energy.
For more information about the low cost of emission
reductions from energy efficiency and renewable energy, refer to our
Cleaner
and Greener Reports.
Invitation to Participate
Individuals, organizations, and businesses are invited to
become involved in Leonardo Academys Cleaner and Greener® Program and help us move market-based energy efficiency and renewable energy
into the center of the environmental improvement actions where they belong.
Please explore our website to learn more.

Michael Arny
Director, Leonardo Academy
Madison, Wisconsin |